According to a ranking released in March 2023, Liu Yexi was the most successful virtual influencer in China, scoring 87.45 points in an index with 100 points being the highest possible value. The second place was taken by TianYu, a digital avatar with a mission to promote Chinese heritage and culture.
Influence index of the leading hyper-realistic digital human influencers in China as of March 2023
the scale ranges from 0 to 100 with 100 being the strongest product
Supplementary notes
The index is based on the following six metrics to compare the influence level of virtual humans:
i). overall business strength and financing ability of the operating company; ii). business value of the virtual human; iii). amount of traffic generated by the virtual human and its sharing trends on internet media; iv). likeability of the virtual human's from survey results; v). and the evaluation from professional analyst team.
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iiMedia Research. (March 31, 2023). Influence index of the leading hyper-realistic digital human influencers in China as of March 2023 [Graph]. In Statista. Retrieved September 21, 2024, from https://www.statista.com/statistics/1389993/china-most-successful-virtual-influencers/
iiMedia Research. "Influence index of the leading hyper-realistic digital human influencers in China as of March 2023." Chart. March 31, 2023. Statista. Accessed September 21, 2024. https://www.statista.com/statistics/1389993/china-most-successful-virtual-influencers/
iiMedia Research. (2023). Influence index of the leading hyper-realistic digital human influencers in China as of March 2023. Statista. Statista Inc.. Accessed: September 21, 2024. https://www.statista.com/statistics/1389993/china-most-successful-virtual-influencers/
iiMedia Research. "Influence Index of The Leading Hyper-realistic Digital Human Influencers in China as of March 2023." Statista, Statista Inc., 31 Mar 2023, https://www.statista.com/statistics/1389993/china-most-successful-virtual-influencers/
iiMedia Research, Influence index of the leading hyper-realistic digital human influencers in China as of March 2023 Statista, https://www.statista.com/statistics/1389993/china-most-successful-virtual-influencers/ (last visited September 21, 2024)
Influence index of the leading hyper-realistic digital human influencers in China as of March 2023 [Graph], iiMedia Research, March 31, 2023. [Online]. Available: https://www.statista.com/statistics/1389993/china-most-successful-virtual-influencers/